Your Amazon dashboard shows revenue. Stripe shows payments. Your shipping platform shows delivery costs. Your bank shows a deposit. None of them show the full chain and the gap between what you sold and what you actually kept? That's the number nobody calculates. We're building the tool that finally puts it in one place.
"Wise feels like a workaround and not scalable." "Amazon currency converter is a scam, takes 3–4%." "Without a US business it's a wall for growing." Real sellers, real problems.
Show me my real margin →Free to use. Launching soon. No spam.
Example: UK seller on Amazon US
HOW IT WORKS
Which platforms you sell on, which countries you ship to, your payment processor, shipping method, and product cost. Takes under two minutes.
Every fee layer from sale price to cash in your account; platform, payment, FX, shipping, duties, tax, returns. Laid out in a single waterfall view. Per country. Per product. One view instead of six dashboards.
We flag the cost layers where you're overpaying, model the impact of each change, and surface markets where your product cost structure could work better than where you're selling today.
WHAT THE TOOL DOES
Your Amazon dashboard shows revenue. Your Shopify reports show orders. Neither shows what you actually kept after every fee, conversion, duty, and return. We do. One number, per product, per country. So you stop celebrating sales that are secretly losing money.
Most sellers price using 2–3 obvious costs. The real chain is 8–12 layers deep and different for every country-platform combination. We map the full waterfall from sale price to net cash in your currency across Amazon, Shopify, Etsy, and your own store and show exactly where margin disappears.
Data without direction is just noise. We don't just show you the cost stack, we flag what you can reduce, model the impact of switching providers or routes, and tell you which markets aren't worth serving below a certain price point. The answer to "is it worth three days of work to switch?" calculated for you.
Amazon's currency converter takes 1.5–4% and it's hidden in the exchange rate. PayPal charges 3.5%+ on top. Wise is cheaper but feels like a workaround. We map every deduction from checkout to payout, across every processor and platform. So you can see the total cost of getting paid, not just the headline rate.
Selling into the EU triggers VAT registration. Amazon US creates sales tax nexus. US tariffs ended duty-free treatment for millions of parcels in 2025 and if customs decides to inspect a direct-from-China shipment, the delays alone can trigger refunds that bankrupt a small seller. We flag where you have exposure before the bill arrives.
Amazon bots are suspending accounts over shared LLC addresses. Etsy is issuing full refunds without seller consent. Platforms hold funds, freeze payouts, and change fee structures without warning. We track the risks that turn profitable months into cash-flow crises. So you're not blindsided when the rules change overnight.
Most sellers only see costs. We also see where costs are lower. Your product-cost structure might deliver stronger margins on a different platform, through a different fulfilment route, or in a country you haven't considered. We surface these opportunities with the margin impact calculated. So you can grow where the numbers actually work.
You're selling in 3+ countries and revenue is up, but your bank balance tells a different story. You've tried building a spreadsheet that captures every cost and it broke within a month. You want one clear answer: which markets are making money and which are quietly draining it.
You pull reports from Amazon, Shopify, Stripe, your shipping platform, and your bank. Then spend hours trying to reconcile them into something useful. Revenue dumps into the same bank account from multiple platforms. You can't distinguish profitability by market because the data lives in six different places and none of them talk to each other.
Amazon raised fees. Etsy changed its refund policy. Your payment processor updated its FX spread. Every change affects your margin but nobody calculates the impact for your specific setup. You're reacting to changes weeks after they've already cost you money.
You invoice $5,000. PayPal takes 4.4% plus another 2–4% hidden in the exchange rate. That's $370–420 gone per invoice. Over a year at $60K, you could be losing $4,000–9,000 to fees you've never totalled. You use PayPal because clients know it not because it's cheapest. It's usually the most expensive option by far.
Cross-border ecommerce is a trillion-dollar market growing at 15% a year. But the cost stack is growing too. US tariff changes in 2025 ended duty-free treatment for millions of parcels. The EU is adding new import charges from July 2026. Amazon is raising fees and suspending accounts with bots. Platforms are changing rules faster than sellers can adapt. Only about 20% of ecommerce brands have an accurate sense of their true profitability. We're building the tool that shows you the full picture before you list, before you expand, and before the next rule change catches you off guard.
HELP US BUILD WHAT YOU NEED
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